Platform Intelligence

Blog & market
updates that move budgets

Practical playbooks on Google Ads, Meta Ads, ChatGPT Ads, JioHotstar, LinkedIn and Moj — updated as the platforms change, so your strategy never runs on last year's rules.

Google Ads

Update to the Site Reputation Policy

Market update from Google Search Central: In 2024, we introduced our site reputation policy to stop a practice where third-party content is published on a trusted website just to exploit that site's good reputation to rank higher in Search. This practice hurts search quality, and creates a bad experience for users.

Google Search Central via ADZBE3 min read12 Sept 2026

AI & SEO

Perplexity trusts GPT-6 Astra with end-to-end systems

Market update from OpenAI: Perplexity uses Astra to write communications, change software, and monitor production systems, and checks in much less frequently than with earlier models.

OpenAI via ADZBE3 min read12 Sept 2026

AI & SEO

Rapidly scaling online storage to serve over 1 billion ChatGPT users

Market update from OpenAI: Learn how OpenAI evolved Habitat from a Python library into a globally distributed storage platform serving 1 billion ChatGPT users and 22M requests per second.

OpenAI via ADZBE3 min read12 Sept 2026

AI & SEO

Cognition helps Devin test its own work with GPT‑6 Astra

Market update from OpenAI: GPT‑6 Astra improves Devin’s ability to test software and show that it works, with the goal of helping engineers review less code and ship more.

OpenAI via ADZBE3 min read12 Sept 2026

Google Ads

Drive profitable growth with new data and measurement tools

Market update from Google Ads: New capabilities across our measurement suite can help you make better, faster decisions that drive business growth.

Google Ads via ADZBE3 min read11 Sept 2026

Google Ads

Build a measurement stack you can rely on to steer your campaigns.

Market update from Google Ads: In this Ads Decoded episode, we discuss how to assess marketing campaigns with attribution, incrementality, and media mix models.

Google Ads via ADZBE3 min read11 Sept 2026

Google Ads

Reach your audience in new ways with August’s Demand Gen Drop.

Market update from Google Ads: Drive high-quality leads and acquire customers with new messaging, travel, and creative features in YouTube’s August Demand Gen Drop.

Google Ads via ADZBE3 min read11 Sept 2026

Google Ads

Make AI Max work for your business with new testing and planning tools.

Market update from Google Ads: Use new AI Max tools — like A/B tests and performance planners for budget and bidding changes — to maximize your Search campaigns.

Google Ads via ADZBE3 min read11 Sept 2026

Google Ads

Get your product data holiday-ready on Google Merchant Center.

Market update from Google Ads: In this Ads Decoded episode, we discuss Merchant Center features to take advantage of as you prepare for the busy holiday season.

Google Ads via ADZBE3 min read11 Sept 2026

AI & SEO

Now everyone can put data to work

Market update from OpenAI: Meet the Data agent in ChatGPT Work. Connect company data, uncover insights, and build interactive dashboards with AI using natural language.

OpenAI via ADZBE3 min read11 Sept 2026

AI & SEO

Introducing ChatGPT for Financial Services

Market update from OpenAI: Introducing ChatGPT for Financial Services, combining built-in financial data and GPT-6 Astra for research, modeling, and client-ready materials.

OpenAI via ADZBE3 min read11 Sept 2026

AI & SEO

Build more natural voice experiences with GPT‑Live‑1 in the API

Market update from OpenAI: GPT‑Live‑1 brings natural, full-duplex voice conversations to the API, with stronger instruction following, custom voices, and telephony support.

OpenAI via ADZBE3 min read11 Sept 2026

AI & SEO

Introducing the Agents API

Market update from OpenAI: Build and launch cloud agents with the Agents API, a managed service powered by the Codex harness for orchestration, long-running sessions, and tool use.

OpenAI via ADZBE3 min read11 Sept 2026

AI & SEO

Ranking #1 on Google No Longer Means AI Will Cite You (Here's the Difference)

Only 38% of AI Overview citations still come from Google's top-10, and ChatGPT barely reads rank at all. Ranking and being cited are two different games in 2026.

ADZBE8 min read10 Sept 2026

AI & SEO

E-E-A-T Is Now the #1 AI Ranking Factor: 62% of AI Citations Explained

BrightEdge's analysis of 840,000 AI citations found E-E-A-T signals drive 62.3% of which sources AI shows. Here's what each AI engine actually rewards in 2026.

ADZBE8 min read9 Sept 2026

Google Ads

Google's May 2026 Core Update Is Done: What Changed and How to Respond

The May core update finished on June 2 after 11 days 21 hours — the heaviest rollout of 2026. Here's what actually changed and the clean way to read your ranking data.

ADZBE6 min read8 Sept 2026

Google Ads

Google Ads Updates in 2026: Every Change That Affects Your Budget

New automation defaults, PMax changes, and a shift to AI-assisted campaigns. What's actually changed in Google Ads this year — and what to do.

ADZBE6 min read6 Sept 2026

Google Ads

Google's August 2026 Spam Update: Scaled AI Content Is Now a Direct Target

The August spam update ran Aug 18–21 and hit rankings far harder than a normal sweep — and it's the first to enforce the new rule against manipulating AI Overviews.

ADZBE6 min read6 Sept 2026

ChatGPT Ads