JioHotstar Sports Calendars 2025-26: Buying Cricket Windows Earnestly
Key sports windows for 2025–26 prices themselves — which tournaments are worth the premium CPMs and which deliver reach without ROI.
Last reviewed
August 2025 began the serious sports-ad planning cycle for 2025–26: buying calendars based on which tournament windows justify premium CPMs versus which are transactional reach.
What you need to know
The update in four points:
- Premier cricket drives the premium-inventory moment
- Tournament viewer intent varies: marquee overshoot excitement, filler series drift
- Live-adjacent second-screen placements outperform static units
- Premium CPMs only pay when the brand moment can close
What this means for advertisers
Every big-event window has two sides: the audience peak (marquee match, billions of eyeballs) and the intent quality (is anyone near a purchase decision?). Winners buy both — the peak for fame, the rest for funnel.
Next step
Plan sports budgets by tournament: premium budget for marquee matches with lifetime-worthy creative; efficiency budget for filler series placements that retarget into branded search.
Platform updates move budgets. Get the playbook applied to your campaigns with a free ad audit from ADZBE (Bengaluru & Hyderabad) — Google Ads, Meta Ads, ChatGPT Ads, JioHotstar, LinkedIn and Moj.
Benchmarks referenced here
Every figure carries its source and refresh date. Unmeasured combinations are shown as not measured, not estimated.
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