Meta Pollution Control: Placement Pacing for Broad + Community Targets
March's delivery tune-up added pacing controls for broad targeting — a fix for delivery spikes into a narrow, cheap-audience rabbit hole.
March 2026 Meta added delivery pacing and placement controls for broad-targeting campaigns — reining in the spiky behavior where broad audiences ramped through cheap-audience pockets instead of buying balanced reach.
What you need to know
The update in four points:
- Pacing options steady daily spend avoid delivery surges
- Placement-level controls counter the cheapest-audience trap
- Broad targeting stays; delivery now behaves with an agenda
- Watch: pacing can slow learning on new pixel accounts
What this means for advertisers
Broad-targeting campaigns have a notorious failure mode — over-saturated tiny, cheap audiences rather than the whole open graph. Pacing controls are the throttle, and mature accounts finally get cruise control.
Next step
Apply pacing once pixel volume is established; run those early accounts unpaced for the first learning windows. Review placement mix when cost-per-result unexpectedly dives and then spik후.
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