Kanchi Murali Krishna
Founder, ADZBE • Managing Partner, J9 (J Nine)
AlsoFounder & Director
- 0i0 Resource Private Limited — Founder & Director. Company registered in India, CIN U72900TG2019PTC133455.
These are separate registered companies. ADZBE is a brand of KITROS INFOTECH and is not affiliated with or owned by the company listed above.
Architecting growth engines grounded in systems, data, and revenue
Sustainable commercial growth isn't built on vanity impressions or isolated ad campaigns—it is engineered through operational precision, unit economics, and full-funnel attribution. With a 20-year professional foundation spanning field technology, enterprise systems, multi-unit retail operations, and performance advertising, I build acquisition engines that reliably transform media spend into predictable commercial returns.
The ADZBE acquisition philosophy
Every campaign structure is governed by an end-to-end commercial performance loop:
Strategic execution
Four pillars of the discipline applied across every ADZBE account.
Performance Media Buying
Scaling revenue-focused campaigns across Google Ads (Search, Performance Max, Display), Meta Ads Manager, and LinkedIn Ads with continuous bid and creative optimization.
Next-Generation Ad Networks
Pioneering early-mover advantage on modern advertising ecosystems, including OpenAI ChatGPT Ads, JioHotstar media buying, and regional networks like ShareChat and Moj.
Conversion Rate Optimization (CRO)
Full-funnel technical implementations including custom event tracking, Conversions API (CAPI), and user journey optimization to drive qualified pipeline and appointments.
Operational & Systems Rigor
Grounded in more than a decade of managing large-scale distributed operations, enterprise IT integrations, and retail workflows across hundreds of multi-state centers.
The operator's edge
Before founding ADZBE, I directed statewide technology rollouts, managed retail operations for premium consumer brands, and supervised distributed teams across India. That journey instilled an unwavering standard of operational discipline, turnaround efficiency, and metric accountability.
This cross-functional background ensures that growth marketing is never treated as guesswork. We partner with businesses across retail, e-commerce, salons, healthcare, and B2B to build durable customer acquisition pipelines that compound over time.
“I spent a decade rolling out technology across states and running retail operations for premium brands, and both taught me the same thing: most marketing fails on measurement, not on ideas. If you can’t see which campaign produced a booked call or a completed order, you’re not running marketing, you’re running opinions. That’s the standard we hold every ADZBE account to.”