Moj Measurement Hardens: Verified Impressions, View-ability Metrics
Moj shipped verified impression and viewability reporting — the metric foundation brands demand before scaling regional budgets.
Last reviewed
January 2026 Moj's ad product closed its metric gap — verified impressions and viewable-impression reporting built for media buyers who need to defend regional spend to a CFO.
What you need to know
The update in four points:
- Third-party-style viewability reporting across placements
- Verified impression counts across formats
- Completion metrics standardised by format length
- Regional spend now defensible in a dashboard
What this means for advertisers
The final barrier to institutional regional budgets was measurement trust, not reach. Verified metrics turn Moj from 'cheap reach story' into a line your finance team will fund repeatedly.
Next step
Standardise Moj reporting alongside Meta/Google in your monthly dashboard; hold it to the same viewability and completion bars, and it earns budget by comparison.
Platform updates move budgets. Get the playbook applied to your campaigns with a free ad audit from ADZBE (Bengaluru & Hyderabad) — Google Ads, Meta Ads, ChatGPT Ads, JioHotstar, LinkedIn and Moj.
Benchmarks referenced here
Every figure carries its source and refresh date. Unmeasured combinations are shown as not measured, not estimated.
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