Update to the Site Reputation Policy
Market update from Google Search Central: In 2024, we introduced our site reputation policy to stop a practice where third-party content is published on a trusted website just to exploit that site's good reputation to rank higher in Search. This practice hurts search quality, and creates a bad experience for users.
Last reviewed
What changed
In 2024, we introduced our site reputation policy to stop a practice where third-party content is published on a trusted website just to exploit that site's good reputation to rank higher in Search. This practice hurts search quality, and creates a bad experience for users.
What this means for advertisers
Search-side changes reach every page, not just the ad account, so treat this as a site-quality signal to review rather than a campaign tweak.
Benchmarks referenced here
- Google Ads cost benchmarks by industry and city
- Google Ads cost per click in India
- Bengaluru vs Hyderabad ad spend comparison
Every figure carries its source and refresh date. Unmeasured combinations are shown as not measured, not estimated.
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