Local Campaigns Fully Migrated Into Performance Max Local
July 2026 marks Local Campaigns' complete migration into Performance Max with a Local goal — storefront advertisers now share one engine.
Google completed Local Campaigns → Performance Max Local migration by July 2026: storefront advertisers now run everything through PMax with store-visit and guidance goals, not a separate toolchain.
What you need to know
The update in four points:
- Old Local campaigns archived into PMax structures
- Store goals (visits, directions) map to PMax objectives
- Business Profile data quality becomes the input that matters
- Some legacy controls vanish — adjust to the new surface
What this means for advertisers
The migration is a control trade: PMax Local brings the automation upside of PMax to footfall, but only as good as your Business Profile. Broken hours or missing photos quietly hurt both ad relevance and storefront trust.
Next step
Walk your Business Profile for every store before the migration lands: correct hours, photos, addresses, labels. Then re-allocate budget per store in the PMax Local structure.
Platform updates move budgets. Get the playbook applied to your campaigns with a free ad audit from ADZBE (Bengaluru & Hyderabad) — Google Ads, Meta Ads, ChatGPT Ads, JioHotstar, LinkedIn and Moj.
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