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School & college admissions · the K-12 window is open now
Admission season is short and local. A parent shortlists four or five schools in a few weeks, visits two, and applies to one. We run Google, Meta and WhatsApp campaigns inside that window, and we report the number a principal signs another quarter on: admissions confirmed, not clicks.
Bengaluru · Hyderabad · Pan-India · Free 60-minute audit
When the money should be spent
Every institution confirms its own dates. These are the windows Indian intakes usually run on, and they decide when a budget belongs in the market. A campaign that starts in February is buying what is left.
| Segment | Campaign window | Intake |
|---|---|---|
| K-12 schools (ICSE / CBSE / state board) | Nov - Mar | June academic year |
| Pre-school and nursery | Nov - Feb | June |
| PU / pre-university colleges | Feb - Jun | June |
| Degree colleges (BCom / BBA / BSc / BA) | Mar - Jun | July |
| Engineering (KCET / COMEDK) | May - Aug | August |
| MBA / PG | Nov - Mar (CAT cycle) | June |
The K-12 window is open now. If the intake fills by March, a campaign that is not live in the next few weeks is spending against a list that has already been written.
What we report
Cost per enquiry is a leading indicator. Cost per confirmed admission is the number that decides whether the channel earns another quarter, and it comes from the school's register, not from Google or Meta.
The ad platform only ever sees the first two steps. Everything after that is the admissions team's work, which is why we ask for the register at the end of the cycle instead of reporting a cost per lead and calling it a result.
Who we have done this for
A named client, with the figure their own systems recorded and the caveat that belongs with it. Read the case study for how the campaign was built.
Bengaluru
150–200 / month
Enquiries
CRM-confirmed, source-tagged form fills
A brand-new ICSE campus in the Kengeri-Kumbalgodu corridor, turning parent searches into admission enquiries for the 2026-27 year.
The same work, seen from the vertical side: ads for schools and education.
How it is built
None of these is a platform setting. They are the choices that decide whether the campaign produces visits or just enquiries.
Parents rarely pick a school far from home. We start from the neighbourhoods within a realistic commute of the campus, not the whole city, before a rupee is spent. Targeting a whole city buys enquiries from families who will never enrol.
Google Search first, on the board, the area and the year - that is a parent actively looking. Then Meta to parents inside the same area: campus tour, board results, transport and safety, the fee structure, and the open-day date. Then WhatsApp click-to-message, because a reply is what turns a search into a visit, and the response target is set in minutes rather than days.
The class the child is applying for, their current school, and a phone number. Three fields, because every extra field is a family that abandons the page. Every enquiry is tagged with its source, so the admissions team knows which ad produced the visit, and which ad produced a form nobody answered.
A parent clicking an admission ad wants the fee structure, the admission process and a way to book a visit, fast. The open-day date, the brochure and a WhatsApp button go above the fold. No stock photos of children, and no 'admissions open' with no date on it.
What it costs
No percentage of ad spend, no markup on media, no setup fee. The fee is the same number whether the intake is 60 seats or 600.
Our fee
₹20,000
per platform per month, plus 18% GST. 3-month minimum. Two platforms for 3 months is ₹1,20,000 plus GST.
Your media, in Bengaluru
₹40,000–₹1,00,000+
a month on Google Search before the campaign has enough data to improve. Meta needs about ₹30,000–₹40,000. Search clicks in Bengaluru run ₹15–₹60 and Meta feed clicks ₹1.5–₹8.
These ranges come from published market benchmarks. They are not a quote, and they are not measured from your own account. What you actually pay depends on your industry, your competitors, how good your ads are, the season and your landing page. Ask us and we will show you the real numbers from your own campaigns. Full pricing · Benchmark sources and refresh dates.
Read next
The campaign structure, the keyword shapes and the local targeting, written out without a sales pitch.
Read the playbookCase studyA brand-new campus, no history, and one admission window to fill it in.
Read the case studyQuestions
The questions people ask before they hire us, answered with numbers rather than promises.
For a June intake, the K-12 window opens in November. A parent shortlists four or five schools within a few weeks, visits two and applies to one, so a campaign that goes live in February is competing for what is left of the list. The school we run this for, a new ICSE campus in the Kengeri-Kumbalgodu corridor, recorded 150-200 enquiries a month in season, collected as source-tagged form fills.
The nearby area. Parents rarely pick a school far from home, so the neighbourhoods within a realistic commute of the campus will produce better enquiries at a lower cost than the same money spread across a city. Targeting a whole city inflates the enquiry count without improving admissions, which is why we settle the targeting area before any budget is spent.
The class the child is applying for, their current school and a phone number. Those three let the admissions team reply to a real enquiry instead of sending a brochure to everyone. Every enquiry is tagged with the campaign it came from, so the school can see which ad produced the visit and which produced nothing.
From the school's admission register, not from the ad platform. We report the funnel in five steps - impression, enquiry, campus visit, application, admission confirmed - and the platform only ever sees the first two. Cost per confirmed admission is the number that decides whether a channel earns another quarter, and it is the number we ask the school for at the end of the cycle.
Yes. The windows differ: pre-school and nursery run November to February, PU and pre-university colleges February to June, degree colleges March to June, engineering admissions May to August around KCET and COMEDK, and MBA or PG courses November to March on the CAT cycle. Each institution confirms its own dates, so we build the campaign around the intake, not around a generic calendar.
Our fee is a flat ₹20,000 per ad platform per month plus 18% GST, with a 3-month minimum so a full cycle can be read. Your media budget is paid directly to Google or Meta at cost and is never marked up. Two platforms for 3 months is ₹1,20,000 in fees plus GST, plus whatever media you choose to spend.
Next step
Bring your intake size, your campus location and the fee structure. We will tell you what the search demand around you actually looks like, and whether a campaign can still reach it this cycle.
60 minutes · No pitch · NDA on request+91 86180 08168
