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ADZBE

Benchmark dataset · updated on a declared cadence

Advertising cost benchmarks, by platform, industry and city

Every figure below carries the source it came from and the date it was measured. Cells with no measured data are shown as not measured rather than estimated — a benchmark you cannot check is worse than no benchmark.

Platforms tracked: 5
Industries covered: 47
Indian cities: 2
Published readings: 18

Platform-wise

What each platform actually costs

Measured ranges across 2 Indian cities. Ranges shown are published market benchmarks, not a quote and not a measured average from your account. Actual CPC, CPM and CPL depend on your industry, competition, creative quality, season and landing page. Ask us for the figures from your own campaign data.

Google Ads

Search and Display. Sells intent, so it carries the highest per-click cost and the shortest path to a lead.

Display CPMper 1,000 impressions

₹2–₹15

City-level benchmark — no industry-specific reading published yet.

Published benchmark · ADZBE published India ad spend benchmark (2026) · updated yesterday · source

Display CPMper 1,000 impressions

₹2–₹15

City-level benchmark — no industry-specific reading published yet.

Published benchmark · ADZBE published India ad spend benchmark (2026) · updated yesterday · source

Min. monthly spendbefore the campaign learns

₹40,000–₹1,00,000+

City-level benchmark — no industry-specific reading published yet.

Published benchmark · ADZBE published India ad spend benchmark (2026) · updated yesterday · source

Min. monthly spendbefore the campaign learns

₹35,000–₹90,000

City-level benchmark — no industry-specific reading published yet.

Published benchmark · ADZBE published India ad spend benchmark (2026) · updated yesterday · source

Search CPCper click

₹15–₹60

City-level benchmark — no industry-specific reading published yet.

Published benchmark · ADZBE published India ad spend benchmark (2026) · updated yesterday · source

Search CPCper click

₹12–₹50

City-level benchmark — no industry-specific reading published yet.

Published benchmark · ADZBE published India ad spend benchmark (2026) · updated yesterday · source

Meta Ads

Feed, Reels and Stories. Sells attention rather than intent, so clicks are far cheaper and the measured lead cost varies more by creative.

Feed CPCper click

₹1.5–₹8

City-level benchmark — no industry-specific reading published yet.

Published benchmark · ADZBE published India ad spend benchmark (2026) · updated yesterday · source

Feed CPCper click

₹1–₹7

City-level benchmark — no industry-specific reading published yet.

Published benchmark · ADZBE published India ad spend benchmark (2026) · updated yesterday · source

Min. monthly spendbefore the campaign learns

₹30,000–₹40,000

City-level benchmark — no industry-specific reading published yet.

Published benchmark · ADZBE published India ad spend benchmark (2026) · updated yesterday · source

Min. monthly spendbefore the campaign learns

₹25,000–₹35,000

City-level benchmark — no industry-specific reading published yet.

Published benchmark · ADZBE published India ad spend benchmark (2026) · updated yesterday · source

Reels CPCper click

₹1–₹6

City-level benchmark — no industry-specific reading published yet.

Published benchmark · ADZBE published India ad spend benchmark (2026) · updated yesterday · source

Reels CPCper click

₹1–₹5

City-level benchmark — no industry-specific reading published yet.

Published benchmark · ADZBE published India ad spend benchmark (2026) · updated yesterday · source

Story CPMper 1,000 impressions

₹20–₹80

City-level benchmark — no industry-specific reading published yet.

Published benchmark · ADZBE published India ad spend benchmark (2026) · updated yesterday · source

Story CPMper 1,000 impressions

₹20–₹60

City-level benchmark — no industry-specific reading published yet.

Published benchmark · ADZBE published India ad spend benchmark (2026) · updated yesterday · source

LinkedIn Ads

Auction driven by job title and company size rather than geography, which is why it barely moves between cities.

LinkedIn CPCper click

₹50–₹300

City-level benchmark — no industry-specific reading published yet.

Published benchmark · ADZBE published India ad spend benchmark (2026) · updated yesterday · source

LinkedIn CPCper click

₹50–₹300

City-level benchmark — no industry-specific reading published yet.

Published benchmark · ADZBE published India ad spend benchmark (2026) · updated yesterday · source

Min. monthly spendbefore the campaign learns

₹50,000

City-level benchmark — no industry-specific reading published yet.

Published benchmark · ADZBE published India ad spend benchmark (2026) · updated yesterday · source

Min. monthly spendbefore the campaign learns

₹50,000

City-level benchmark — no industry-specific reading published yet.

Published benchmark · ADZBE published India ad spend benchmark (2026) · updated yesterday · source

ChatGPT Ads and JioHotstar Ads publish no independent rate card, so no figure is claimed for them. See the full Bengaluru vs Hyderabad comparison.

Location-wise

The same channel, two different auctions

Cost differences that are large enough to change where a budget should sit.

bengaluru

9 published readings

Advertising cost benchmarks in bengaluru
Platform	Metric	Benchmark	Age
Google Ads	Search CPC	₹15–₹60	1d
Google Ads	Display CPM	₹2–₹15	1d
Google Ads	Min. monthly spend	₹40,000–₹1,00,000+	1d
LinkedIn Ads	LinkedIn CPC	₹50–₹300	1d
LinkedIn Ads	Min. monthly spend	₹50,000	1d
Meta Ads	Feed CPC	₹1.5–₹8	1d
Meta Ads	Reels CPC	₹1–₹6	1d
Meta Ads	Story CPM	₹20–₹80	1d
Meta Ads	Min. monthly spend	₹30,000–₹40,000	1d

hyderabad

9 published readings

Advertising cost benchmarks in hyderabad
Platform	Metric	Benchmark	Age
Google Ads	Search CPC	₹12–₹50	1d
Google Ads	Display CPM	₹2–₹15	1d
Google Ads	Min. monthly spend	₹35,000–₹90,000	1d
LinkedIn Ads	LinkedIn CPC	₹50–₹300	1d
LinkedIn Ads	Min. monthly spend	₹50,000	1d
Meta Ads	Feed CPC	₹1–₹7	1d
Meta Ads	Reels CPC	₹1–₹5	1d
Meta Ads	Story CPM	₹20–₹60	1d
Meta Ads	Min. monthly spend	₹25,000–₹35,000	1d

Industry-wise

Coverage, stated honestly

18 of 1410 possible platform × industry × city combinations hold a measured reading (1%). Where an industry has no reading of its own, the city benchmark is shown and labelled as a fallback rather than presented as an industry average.

Search CPC benchmark by industry and city
Industry	bengaluru	hyderabad	Source
SaaS & B2B Software	₹15–₹60	₹12–₹50	18 own reading(s)
IT & Technology Services	₹15–₹60	₹12–₹50	18 own reading(s)
Startups & VC-backed	₹15–₹60	₹12–₹50	18 own reading(s)
Fintech & Lending	₹15–₹60	₹12–₹50	18 own reading(s)
Insurance & Wealth Management	₹15–₹60	₹12–₹50	18 own reading(s)
Real Estate & Property	₹15–₹60	₹12–₹50	18 own reading(s)
Coworking & Commercial Spaces	₹15–₹60	₹12–₹50	18 own reading(s)
D2C & E-commerce	₹15–₹60	₹12–₹50	18 own reading(s)
Fashion & Apparel	₹15–₹60	₹12–₹50	18 own reading(s)
Jewelry & Accessories	₹15–₹60	₹12–₹50	18 own reading(s)
Beauty & Cosmetics	₹15–₹60	₹12–₹50	18 own reading(s)
Furniture & Home Decor	₹15–₹60	₹12–₹50	18 own reading(s)

Showing 12 of 47 industries. Browse all industries.

Freshness and access

How this stays current

Each source declares its own refresh cycle, so a weekly feed and an annual report are never judged by the same clock.

Weekly

Fast-moving auction and feed prices, refreshed every 7 days. Anything past two intervals is marked overdue on the page rather than shown as current.

Monthly

Platform pricing changes and campaign delivery data, on a 30-day cycle.

Quarterly

Published benchmark surveys — the current cycle for the CPC and CPM ranges on this page.

Yearly

Annual industry reports and audited studies, where quarterly movement would be noise.

Need this as a feed?

The matrix is maintained as a structured dataset with a declared cadence per figure, refreshed from any configured JSON endpoint. Ask for the feed and we will share the schema and the refresh cycle that suits your planning.

Request the benchmark dataset

Ranges shown are published market benchmarks, not a quote and not a measured average from your account. Actual CPC, CPM and CPL depend on your industry, competition, creative quality, season and landing page. Ask us for the figures from your own campaign data.

Questions

Benchmark data, explained

How often are these benchmarks updated?: Every figure carries its own refresh cadence and the date it was last measured. Weekly and monthly feeds are refreshed on that cycle, quarterly benchmark surveys quarterly, and annual reports yearly. Each table shows when its data was last updated and marks anything overdue rather than presenting stale numbers as current.
Where does the benchmark data come from?: Every figure is either a published market benchmark from a named source with a link you can check, or a clearly labelled first-party ADZBE observation. Cells with no measured data are shown as not measured rather than estimated, so nothing on this page is inferred from a neighbouring city or industry.
Which industries have their own cost data?: Cost varies by auction, landing page, offer and sales process, so an industry average is rarely a reliable planning number. This page therefore publishes measured figures only where they exist and reports coverage honestly: 0 of 47 industries currently have industry-specific readings, the rest fall back to city-level benchmarks that are labelled as such.
Can I get this data as an API?: Yes. The same matrix is maintained as a structured dataset with an update cycle, and it is refreshed from any configured JSON endpoint. Contact us for the feed and we will share the schema and the cadence your use case needs.

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