Retell uses OpenAI models to help power 100M monthly calls
Market update from OpenAI: GPT-6 Astra tops Retell’s voice agent benchmark, while Codex helps it reach a $1.6M annual revenue run rate per employee.
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What changed
GPT-6 Astra tops Retell’s voice agent benchmark, while Codex helps it reach a $1.6M annual revenue run rate per employee.
What this means for advertisers
OpenAI published Retell uses OpenAI models to help power 100M monthly calls. Check whether it changes your current setup before acting — the practical impact is usually smaller than the headline suggests.
Benchmarks referenced here
- Google Ads cost benchmarks by industry and city
- Google Ads cost per click in India
- Bengaluru vs Hyderabad ad spend comparison
Every figure carries its source and refresh date. Unmeasured combinations are shown as not measured, not estimated.
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