Moj Adds Creator Marketplace: Verified Regional Makers
Moj's creator marketplace formalised — verified regional creators listable per niche for branded UGC supply.
September 2025 Moj formalised a creator marketplace — verified regional creators bookable by niche, solving the eternal 'find trustworthy UGC makers' problem for Indian-language content.
What you need to know
The update in four points:
- Creator bookability by language, city and niche
- Rights and reuse terms standardised in one contract flow
- UGC supply meets credible inventory for performance tests
- Supply cost now predictable — a real buying input
What this means for advertisers
Regional UGC's bottleneck has never been demand; it's supply that's findable, reliable and rights-clean. A formal marketplace changes UGC from an artisanal hunt to a repeatable engine.
Next step
Use the marketplace to assemble a permanent regional UGC bench: 5–8 creators per language, reusable content rights, and a monthly production rhythm feeding ad tests.
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