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What changed
Built primarily on OpenAI models, Amplitude’s proactive product agent, Wave, identifies what to build, helps teams ship changes with coding agents, and measures the impact.
What this means for advertisers
Creative and asset changes shift what your team has to produce each cycle, so factor production time into the rollout rather than only media cost.
Last reviewed
Benchmarks referenced here
- Google Ads cost benchmarks by industry and city
- Google Ads cost per click in India
- Bengaluru vs Hyderabad ad spend comparison
Every figure carries its source and refresh date. Unmeasured combinations are shown as not measured, not estimated.
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