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Premium Lifestyle E-commerce (Zippo India)ChennaiCompleted
zippo.in
Seasonal gift peaks captured with offer-led creative at the right weeks of the year. Brand-level reporting keeps Zippo cleanly separated from other lines, with accessory cross-sell lifting average order value.
zippo.in — owned by Bhawar Group, erstwhile authorised partner for Zippo India — used full-funnel paid to move Zippo lighters, fluid, inserts and collectors’ lines online, especially at gifting peaks.
Peaks
Gifts
Lifted
AOV
Brand-level
Reporting
Services used for zippo.in
Meta Ads (Instagram & Facebook)
- Ran full-funnel Meta campaigns to move Zippo lighters, fluid and inserts online, especially at gifting peaks.
- Timed offer-led creative to the right weekly windows of each gifting season for spike capture.
- Cross-sold accessories (fluid, inserts, collectors’ lines) to raise average order value without extra spend.
Google Ads Management
- Kept Zippo cleanly separated from other store lines with brand-level reporting.
- Google channel reinforced the paid social flywheel so gifting demand can be captured on both platforms.
- Aligned budget around the seasonal peaks that matter most to the Zippo catalogue.
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