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Salon & BeautyBengaluruOngoing
Straight Studio
250–300 qualified leads generated every day on average — rising past 350 on peak days — across 13 branches, with 94% of Google Ads leads going on to complete a BranchEase booking and 7.4M+ potential customers reached every month. Conversions arrive as calls, WhatsApp threads, Instagram DMs and walk-ins.
Bengaluru’s ‘best hair salon for women at good prices’ — a 13-branch salon chain that used paid search and social to keep appointment books full, and SEO to hold organic ground for treatment searches.
Last reviewed
250–300
Leads/day
94%
Booking rate
7.4M+
Reach
Services used for Straight Studio
Meta Ads (Instagram & Facebook)
- Ran Instagram-first campaigns around the ‘best salon for women at good prices’ positioning to fill appointment books.
- Used click-to-WhatsApp ads so enquiries land directly in a booking conversation, not a slow form.
- Split-tested Reels and carousels to find the creatives that actually pull appointment requests.
Google Ads Management
- Built high-intent search campaigns on ‘salon near me’ and treatment-related keywords across 13 branches.
- Tracked ads down to booked appointments, so spend follows what actually fills chairs.
- Location-targeted each branch’s catchment to avoid wasted clicks outside serving areas.
SEO & AI Search Optimization
- Optimized treatment and branch pages so the chain holds organic ground for search demand.
- Aligned brand listings with consistent name, address and services data for Google and AI assistants.
- Supports lower-funnel demand while paid ads drive the urgent, same-day bookings.
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