D2C Hair Care (E-commerce)Pan-IndiaOngoing

AMOZA

Product-level visibility on Shopping and free listings while the catalogue stays in sync. Brand and non-brand separated cleanly, so each channel’s profit contribution is measurable.

‘Salon born. Science driven.’ AMOZA’s Shopify store (Bounce, Softouch, Elasté, Voilà) needed product-level precision — profitable acquisition for bundles, COD and bold hair-care promises.

Product-level

Visibility

Measured

Profit

Social→Store

Loop

Services used for AMOZA

Meta Ads (Instagram & Facebook)

Ran product-level Instagram and Facebook campaigns for the Shopify store’s core lines: Bounce, Softouch, Elasté and Voilà.
Segmented brand vs non-brand so profit contribution is measurable on each side of the funnel.
Used Reels-style social discovery to warm cold audiences, then catalogue retargeting to close them in-store.

Google Ads Management

Set up Shopping and free-listing visibility so every SKU is findable at the product level.
Managed product data so catalogues stay in sync and ads drive profitable acquisition, COD included.
Aligned Google channel with social so the two funnels amplify rather than cannibalize.

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FAQs about AMOZA

How is each AMOZA product line tracked individually?

Campaigns are structured at product level — Bounce, Softouch, Elasté and Voilà each run with their own targeting and conversion tracking, so it’s clear which hair-care line pays its own way.

Why split brand and non-brand campaigns?

Brand searches are warm, lower-cost and nearly always convert, while non-brand searches find new customers. Separating them stops one inflating the other’s numbers and lets us measure each channel’s real profit contribution.

How do social discovery and Google work together?

Instagram Reels-style content creates demand by showcasing the store on social, then catalogue-based adverts re-engage people who browsed — while Google Shopping captures people already comparing products. The two funnels reinforce rather than duplicate.

What happens with COD risk on paid acquisition?

Conversion tracking goes down to checkout completion, including COD orders, so acquisition costs are judged on real orders — not clicks. Poorly converting pockets of spend are cut quickly to protect margins.

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