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Authorized Casio / G-SHOCK (Retail + E-commerce)North IndiaCompleted
Casio Offline Stores — Bhawar Group
Offline and online each tracked with their own budget and reporting. Model-level keywords captured high-intent shoppers researching specific G-SHOCKs, with trust messaging embedded in every placement.
An exclusive authorised Casio store running two goals at once — walk-ins to the North India store and online sales across India for the deep G-SHOCK, Edifice and Vintage line-up.
Dual-rail
Goals
Model-level
Keywords
Embedded
Trust
Services used for Casio Offline Stores — Bhawar Group
Google Ads Management
- Ran two parallel goals — Chennai store walk-ins and pan-India online sales — each with its own budget and reporting.
- Targeted model-level keywords (GA-2100, G-STEEL, Edifice, Vintage) to capture researching shoppers.
- Embedded ‘authorized / genuine / warranty’ trust messaging directly into ad copy and sitelinks.
Meta Ads (Instagram & Facebook)
- Ran payment/social campaigns for the G-SHOCK and Edifice line-ups to scale online demand.
- Used lookalike intent audiences from the store’s online data to sharpen results.
- Paired with Google so offline and online each have their own measurable space in the funnel.
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