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Packaged Drinking Water (B2B / Bulk)HyderabadCompleted
Aiwe Water
Enquiry flows that cleanly separate bulk orders from distributor candidates, each source-tagged. Qualified leads — with size, mode and source attached — handed straight to the sales team.
An FSSAI-certified RO mineral water supplier in Hyderabad needed two separate pipelines: bulk orders from offices, hotels and events — and new distributors across Telangana.
2 split
Pipelines
Qualified
Leads
FSSAI-led
Trust
Services used for Aiwe Water
Website Design & CRO
- Built a site with two separate enquiry paths so bulk orders and distributor leads never mix.
- Embedded the FSSAI certification and 11-step purification story front-and-centre to earn B2B trust.
- Attached size, mode and source fields to every lead so sales qualifies on arrival.
Meta Ads (Instagram & Facebook)
- Ran separate ad sets for bulk customers (offices, hotels, events) and new distributors.
- Used location targeting to reach Telangana distributor prospects without wasting spend elsewhere.
- Kept the two pipelines clean so each produces source-tagged, qualified leads.
Google Ads Management
- Targeted search terms like bulk water suppliers, office water supply and distributor opportunities.
- Geotargeted Hyderabad for bulk orders and Telangana for distributor recruitment.
- Aligned budgets to each pipeline separately so spend is measured per outcome.
SEO & AI Search Optimization
- Optimized service pages for B2B water-supply queries so organic demand compounds alongside paid.
- Structured content so Google and AI tools understand who the brand supplies and where.
- Built a lasting organic base for the two split pipelines.
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