What CPI can I expect?

Moj app-install campaigns often deliver significantly lower CPIs than Meta or Google for India-focused apps, especially in tier-2/3 regions.

Do you track install quality?

Yes — we optimize to post-install events (registrations, purchases, spends) so reported installs are users, not ghosts.

Moj Ads & Short-Form Video

Moj App Install Ads

For apps and games, install volume is the game. Moj's app-install objective serves native video ads to users primed for short-form entertainment, driving installs at aggressive cost-per-install. We optimize on CPI (cost per install) and post-install events, not vanity installs.

CPI

Install-cost bidding

Events

Post-install tracking

Volume

Scale at low cost

What's included

App-install campaign build on Moj
Vertical demo-video creative production
CPI bidding & event-completion optimization
Store listing & landing sync
Install-to-event funnel reporting

Custom scoped per CPI target

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Operated by ADZBE

How we run this placement

Sr. operators plan, buy and optimize the placement end to end — no hand-offs, no account-manager runaround.

Sync your app's conversion events for CPI bidding

Serve demo clips matching real app moments

Optimize on post-install events, not raw installs

More placements

Other moj ads & short-form video we run

Every placement on this platform has its own playbook, creative rules and optimization loop.

Moj In-Feed Ads

Certified Moj agency — native short-video feed ads that convert regional audiences at low cost per result.

Custom scoped per lead target

Ready to put us on moj app install ads?

Book a free performance audit — we'll map the budget, targeting and creative strategy for this placement against your goals.

Book your free audit

Questions

Frequently asked questions

Everything founders ask before engaging us — answered with numbers, not promises.

ADZBE