ADZBE
ADZBE
Google Ads wins for high-intent search demand and leads; Meta Ads wins for brand discovery and retargeting. Most Indian businesses need both — we run them as one system, and once you compare cost, lead quality and timing side by side, the 'best platform' question mostly stops mattering: the real question is how much budget belongs in each.
₹15–₹80
Typical Indian Google search CPC
₹1.5–₹10
Typical Meta cost per click
2–4x
Cheaper retargeting vs cold audiences
₹20k/mo
Flat management fee per platform
ADZBE is a Bengaluru & Hyderabad ads agency running Google Ads, Meta Ads, ChatGPT Ads, LinkedIn, JioHotstar, Moj and WhatsApp campaigns at ₹20,000/mo per platform (+18% GST) plus ad spend. Every engagement starts with a free performance audit and tracking wired before a rupee is spent.
Search CPCs in India run ₹15–₹80 depending on category. If your buyers already type 'best salon near me' or 'top CA firm in Bengaluru', Google lets you buy that exact moment. It's the closest advertising gets to intercepting intent.
Meta clicks cost ₹1.5–₹10, but nobody is searching there — you're interrupting the scroll. That works brilliantly for offers people didn't know they wanted, and for retargeting the visitors Google already sent you.
Google captures the ready-to-buy, Meta warms everyone else and brings abandoners back at 2–4x lower cost. We treat them as one system with one conversion dashboard — not two agencies fighting over the same credit.
| Factor | Google Ads | Meta Ads |
|---|---|---|
| Cost model | Pay per click or per conversion; search CPC typically ₹15–₹80 | Pay per click or per 1,000 impressions; CPC typically ₹1.5–₹10, CPM ₹30–₹150 |
| Best for | High-intent leads, calls, bookings, e-commerce search demand | Brand discovery, retargeting, click-to-WhatsApp volume |
| When buyers search | Yes — you appear the moment intent exists | No — you interrupt the feed, you don't appear on demand |
| Lead quality | Highest — they asked for what you sell | Lower upfront; improves sharply after retargeting and sharp creative |
| Time to first results | Tracking in 3–7 days; meaningful volume in 30–45 days | 7–14 days; creative testing dominates the first month |
| When to avoid | Categories with no search volume; thin budgets that starve the data | Very local B2B with tiny audiences; media budgets under ₹30k/mo |
Buyers search in your category, your offer has a clear price or booking step, and you want calls or WhatsApp enquiries from people already comparing options.
You need to reach people who've never heard of you, you can feed decent Reels/UGC creative, or you want to retarget site visitors and chat-openers at 2–4x lower cost.
You have budget for ₹1L+/mo of combined media. That's when a two-channel system — Search capturing, Meta warming and retargeting — starts to compound.
Book a free performance audit — we'll map the right channels, budget and creative strategy for your business.
Book your free auditEverything founders ask before engaging us — answered with numbers, not promises.