ADZBE
ADZBE
Google Ads wins for reaching buyers at the moment of search — including B2B buyers, once they've shortlisted. LinkedIn Ads wins for reaching the specific accounts and titles that aren't searching this week, which is what ABM exists for. On cost per lead, Google usually wins in India; on account coverage, LinkedIn has no rival.
₹15–₹80
Google search CPC in India
₹200–₹800
LinkedIn cost per lead, typical
1-click
LinkedIn Lead Gen form capture
₹20k/mo
Flat management per platform
ADZBE is a Bengaluru & Hyderabad ads agency running Google Ads, Meta Ads, ChatGPT Ads, LinkedIn, JioHotstar, Moj and WhatsApp campaigns at ₹20,000/mo per platform (+18% GST) plus ad spend. Every engagement starts with a free performance audit and tracking wired before a rupee is spent.
If your ICP searches on Google — and in B2B they usually do, just late in the cycle — you can buy that moment for ₹15–₹80 per click. Search ads deliver leads typed as exact problems, like 'ERP for manufacturing'.
Only a fraction of your market is actively in-market on any given day. LinkedIn lets you advertise to the other 97% — by job title, company and seniority — with cost per lead typically ₹200–₹800 depending on ICP.
LinkedIn's Indian audience skews white-collar: IT, SaaS, finance, consulting. If your buyers are shopkeepers, CA clients or mass consumers, Google will outperform LinkedIn on pure lead cost every single time.
| Factor | Google Ads | LinkedIn Ads |
|---|---|---|
| Cost model | Pay per click, ₹15–₹80 in most Indian niches | Pay per click (₹80–₹400+) or per lead via Lead Gen forms |
| Best for | High-intent B2B and B2C leads, calls, bookings | ABM, reaching specific companies and titles, building demand |
| Who you reach | Everyone searching the term right now | Named companies, job titles, seniority — people who aren't searching this week |
| Cost per lead | Category-dependent; often the cheapest channel to test | ₹200–₹800 typical; usually 2–4x Google in the same B2B niche |
| Time to results | Tracking in days, volume in 30–45 days | Weeks of frequency build before accounts engage; longer view-through lag |
| When to avoid | Niche B2B with no search volume — you'd be buying nothing | Tiny budgets (under ₹50k/mo media), consumer offers, junior audiences |
Book a free performance audit — we'll map the right channels, budget and creative strategy for your business.
Book your free auditEverything founders ask before engaging us — answered with numbers, not promises.