Case Study: Straight Salon

Driving 150% Lead Growth for Straight Salon with Meta Ads

Client: Straight Salon

Industry: Beauty & Wellness
Location: Bangalore, Karnataka
Campaign Period: January 2024 – till Date
Objective: Increase lead generation and appointment bookings through targeted social media advertising.

Background

Straight Salon, a premium beauty salon in Bangalore, sought to boost its customer base and online bookings in a competitive market. With multiple salons vying for attention in the city, Straight Salon needed a cost-effective, high-impact strategy to stand out. They partnered with Adzbe Agency, a Meta Certified Ads Agency in Bangalore, to leverage performance-driven social media campaigns.

Challenge

High Competition: Bangalore’s beauty industry is saturated, with salons relying heavily on Instagram and Facebook for customer acquisition.
Limited Budget: Straight Salon required measurable ROI within a modest daily ad spend.
Low Online Engagement: The salon’s existing social media presence had low engagement and minimal conversions.

Strategy

Adzbe crafted a tailored Meta Ads campaign, leveraging its Meta certification and advanced targeting capabilities.

Key components included:

Audience Segmentation
- Conducted in-depth audience analysis to target Bangalore-based women aged 18–45 interested in beauty services, luxury lifestyles, and local events.
- Used Meta’s lookalike audiences to reach users similar to Straight Salon’s existing customers.
Creative Content
- Developed visually appealing ad creatives (carousel ads, short videos) showcasing Straight Salon’s signature services (hair treatments, nail art, bridal packages).
- Included strong CTAs like “Book Now” and limited-time offers (e.g., 50% off Happy Hours).
Platform Optimization
- Allocated 70% of the budget to Instagram (Stories and Feed) and 30% to Facebook, based on audience behavior in Bangalore.
- Utilized Meta Ads Manager’s A/B testing to optimize ad copy and visuals for higher click-through rates.
Performance Tracking
- Set up Meta Pixel to track website conversions and appointment bookings.
- Provided weekly reports to Straight Salon, adjusting bids and targeting based on real-time data.

Results

Over six months, Adzbe’s campaign delivered exceptional outcomes:

150% Increase in Leads: Generated 200+ qualified leads (appointment inquiries) compared to 70 pre-campaign.
80% Growth in Bookings: Online appointment bookings rose from 1000 to 2617 per month.
18x ROI: Achieved a return on ad spend (ROAS) of 18X, with ₹800,000 in ad spend driving ₹1,44,0000 in revenue.
35% Boost in Engagement: Instagram post engagement (likes, comments, shares) increased by 35%, growing Straight Salon’s follower base by 20%.
Cost Efficiency: Reduced cost-per-lead from ₹120 to ₹90 through optimized targeting.

Client Testimonial

“Adzbe Agency transformed our online presence. Their Meta Ads expertise helped us reach the right customers and boost bookings without breaking the bank. The weekly reports kept us informed, and the results speak for themselves!”
– Priya , Marketing Manager, Straight Salon

Why Adzbe?

Meta Expertise: As a Meta Certified Agency, Adzbe maximized campaign performance using exclusive tools and insights.
Local Insights: Deep understanding of Bangalore’s beauty market ensured hyper-relevant targeting.
Data-Driven Approach: Continuous optimization and transparent reporting delivered measurable ROI.

Conclusion

Adzbe Agency’s strategic Meta Ads campaign empowered Straight Salon to dominate Bangalore’s competitive beauty market. By combining creative excellence, precise targeting, and real-time analytics, Adzbe drove 150% lead growth and a 3.2x ROI, proving its prowess in performance marketing.

Ready to grow your brand? Contact Adzbe at marketing@adzbe.com or +91 86180 08168 for a free consultation.

Keywords: Social Media Marketing Bangalore, Meta Ads Agency, Performance Marketing, Lead Generation, Beauty Industry Marketing

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