Case Study: AIWE

Digital Growth Strategy for a Leading Packaged Drinking Water Brand

🏢 Client Overview

Brand: AIWE
Industry: Packaged Drinking Water
Location: Secunderabad, Telangana, India
Website: www.aiwe.co.in

Background

AIWE is a premium packaged drinking water brand committed to providing clean, safe, and refreshing drinking water. With a vision to expand its distributor network across South India, AIWE partnered with us to build a robust online presence and launch a targeted lead generation campaign.

🎯 Project Objectives

AIWE needed a solution that could:
Build a professional, mobile-responsive website
Display its complete product range clearly
Enable bulk order and distributor enquiry forms
Generate high-quality leads through Meta & Google Ads
Boost brand visibility in both B2C and B2B markets

🛠️ Our Approach

1. Website Design & Development

We designed a modern, minimal website aligned with AIWE's brand values—purity, trust, and quality. The design focused on:

Clean UI/UX
Easy product navigation
Prominent CTAs for “Bulk Order” and “Become a Distributor”
Fully responsive layout for mobile users

2. Product & Distributor Sections

We developed key website sections to support AIWE's business goals:

Product Gallery: Clear display of all bottle sizes with images and descriptions
Bulk Order Form: Streamlined form to capture B2B leads
Become a Distributor Page: Lead form capturing key distributor details like location, storage, and delivery capability

3. Lead Generation Campaigns

To generate distributor enquiries, we ran targeted advertising campaigns:

🔹 Meta Ads (Facebook & Instagram)

Custom graphics showcasing AIWE’s growth opportunity
Geo-targeted ads focused on Telangana and surrounding states
CTA-driven landing pages connected to distributor enquiry form
Result: Increased page visits and consistent distributor leads

🔹 Google Ads

Search ads targeting keywords like “drinking water distributor opportunity,” “become water bottle dealer,” etc.
Display ads featuring AIWE’s bottles and distributor benefits
Location-based targeting for hyperlocal reach
Result: Improved visibility and higher-quality B2B leads

💻 Technologies Utilized

CMS: WIX – Flexible backend for content management
Frontend: HTML5, CSS3, JavaScript – Mobile-responsive, fast-loading UI
Hosting: GoDaddy – Reliable performance
Security: SSL Certificate – Safe and encrypted website
Email: Zoho Mail – Professional B2B communications
Analytics: Google Analytics – Website traffic insights and campaign performance
Ads & Marketing Tools:
- Meta Ads Manager – For social lead generation
- Google Ads – For keyword-based B2B targeting

✅ Results

+70% Increase in website traffic within 45 days

Consistent distributor enquiries via both Meta & Google Ads

Higher engagement rates on mobile due to fast, responsive design

Improved brand trust with a secure and professional online presence

💬 Client Feedback

“The website is not only beautiful but also functional. We’re now getting regular calls and emails from distributors across Telangana. The ad campaigns gave us a real push in our expansion.”
— AIWE Management Team

Conclusion

From web design to digital ads, this project showcases our ability to deliver full-service solutions that drive real business results. AIWE is now growing its distribution network efficiently—powered by a solid website and smart lead generation strategy.

Let’s Work Together

Get in touch so we can start working together.